Tom Feltenstein

Tom Feltenstein, Nationally Renowned Business and Marketing Expert, to Keynote International Bowl Expo Educational Session

ARLINGTON, Texas - Cited as the modern day father of strategic
neighborhood marketing, Tom Feltenstein will address attendees at
International Bowl Expo 2005's (IBE 2005) educational keynote session scheduled for Monday, June 27 from 1:15 - 2:30 p.m., according to the Bowling Proprietors' Association of America (BPAA).

Feltenstein will speak on his 10 Minute Marketer's Secret
Formula - A shortcut to extraordinary profits using neighborhood
marketing. Tom's eye-opening assertion in his 'formula' is that if
you're trying to attract business beyond a 10-minute drive of your
enterprise, Stop. It's a waste of time, money and the chance for much bigger profits. Having helped build McDonalds sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back his claim. It's a revolutionary concept already being used with tremendous success by an elite group of retailers:

Harley-Davidson, Krispy Kreme, McDonalds, Nordstroms, Starbucks and even Wal-Mart. Feltenstein will bring it alive in this instructive seminar essential for any business that depends on generation sales.

Tom's also a widely published author. He's written 11 books,
including Uncommon Wisdom (2003), and two new companion books, one on his marketing concepts -- The 10-Minute Marketer's Secret Formula (Entrepreneur Press February, 2005), and the other with tactical info, 401 Killer Marketing Tactics To Increase Sales, Maximize Profits, and Stomp Your Competition (McGraw-Hill February 2005).

Tom has received acclaim from the media for his profound
underdog-marketing tactics from Larry King, traded barbs on the David Letterman Show, and has shared his insight in interviews with US News & World Report, Lou Dobbs, Wall Street Journal, USA Today, Entrepreneur Magazine, and other media.

International Bowl Expo 2005 will 'Capture the Magic' in Orlando, Fla. at the Rosen Centre Hotel, June 26 - July 1, 2005. The Trade Show will be held at the Orange County Convention Center on Wednesday and Thursday of that week. All other events and educational seminars will be conducted in portions of the Rosen Centre Hotel meeting space.

For more information, log onto www.bowlexpo.com or call BPAA at 1-800-343-1329.  International Bowl Expo is the premier industry event for owners and operators of bowling centers, billiard centers and pro shops worldwide.

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